A red seven-spot ladybird walking along a green leaf in soft morning light, with blurred meadow plants behind
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WHAT THE RESEARCH FOUND

A splash of colour
that says no.

BACK OFF in red and black

AI-generated image, not a photograph of a real person or place.

Some insects want to be seen.

Ladybirds, cinnabar moths and wasps wear bold red, orange, yellow and black. Scientists call it warning colouration: a signal to birds that this meal is not worth the trouble.

Read the signal

THE SHORT ANSWER

Bright colours are
often a warning.

Not every colourful insect is showing off.
Many are telling predators to stay away.

LADYBIRDS

Bright and well defended

A 2015 study of five ladybird species found that those that stand out most against the leaves also tended to be the most toxic. Their colours are honest signals.

See the numbers

CINNABAR MOTH

Red that is hard to miss

Butterfly Conservation calls the red-and-black cinnabar unmistakeable. Its caterpillars feed on common ragwort, a plant that contains poisonous alkaloids.

Compare the signals

HOVERFLIES

Stripes without a sting

Hoverflies are colourful but defenceless. Many look like wasps or bees, a copy-cat trick called Batesian mimicry.

Spot one yourself
A black-and-yellow striped hoverfly hovering above a flat white flower head in a summer garden
AI-generated image, not a photograph of a real person or place.

FOUR THINGS TO LOOK FOR

A colour walk
round the garden.

You need no kit, just a slow look at leaves and flowers on a sunny day. Watch, photograph and leave the insects where they are.

  1. Check the ragwort

    Look at the leaves and flowers of common ragwort, the food plant of cinnabar caterpillars, in grassy places, railway banks and dunes.

  2. Notice the contrast

    Compare how a ladybird stands out against its leaf. In the 2015 study, contrast with the background was the best guide to toxicity.

  3. Turn a sycamore leaf

    Orange ladybirds often bask or feed on the underside of sycamore leaves, out of sight of birds above.

  4. Look twice at a 'wasp'

    A stripy insect hovering over flowers may be a hoverfly: a harmless fly wearing a wasp's colours.

TWO NUMBERS WORTH KNOWING

Birds read the colours,
and ragwort feeds many.

One figure from a field test with paper ladybirds,
one from government guidance on ragwort.

6%

Models attacked by wild birds in 48 hours

Researchers pinned 750 paper ladybirds to leaves along 15 transects; 50 were attacked. Red, orange and yellow models survived better than brown and black ones.

PAPER LADYBIRDS · SCI. REP. 2015

77+ species

Leaf-eating insects that feed on ragwort

Government guidance says ragwort is the food plant of at least 77 species of foliage-eating insects, and that the best known is the cinnabar moth.

RAGWORT · DEFRA CODE OF PRACTICE

The same Defra code says common ragwort contains pyrrolizidine alkaloids that are poisonous to horses and other livestock, and that it is also very important for wildlife.

READ THE SIGNAL

How loudly is it
saying no?

Pick a garden insect to see how strongly its colours advertise a defence. The bar shows how bold the warning is, and the note says whether there is anything behind it.

Based on a University of Exeter and Cambridge study of British ladybirds, Butterfly Conservation and a University of Central Lancashire study of hoverflies.

Signal check

Choose an insect
Larch ladybirdHiding, not warning

The least toxic species in the 2015 study, and relatively inconspicuous. Researchers said it relies more on avoiding being seen than on a warning.

Orange ladybirdQuiet but toxic

The most toxic species tested, yet not the most eye-catching. It is often found on the underside of sycamore leaves, where birds are less likely to see it.

7-spot ladybirdLoud and honest

Researchers described the conspicuous 7-spot as openly flaunting its strong defences to predators such as birds.

Cinnabar mothUnmistakeable

Red markings on dark wings, and caterpillars that feed on the leaves and flowers of common ragwort. It flies by day in sunshine as well as after dark.

Wasp-striped hoverflyA bluff

Bold stripes, but no sting. Hoverflies are defenceless flies that resemble bees and wasps, and some species seem to gain protection from the likeness.

Sources: Arenas, Walter and Stevens (2015), Scientific Reports; University of Exeter news, June 2015; Butterfly Conservation species page; UCLan thesis on mimicry in British hoverflies.

A black-and-red cinnabar moth resting on the yellow flowers of a ragwort plant in a sunny grassy field
AI-generated image, not a photograph of a real person or place.

HONEST SIGNALS AND BLUFFS

Not every warning
is the truth.

Warning colours work because predators learn them. The theory is that a bird with a nasty experience of one pattern will avoid others that look alike, so a palatable species can borrow protection from a defended one.

That borrowing is Batesian mimicry. A UCLan study of British hoverflies matched many species to the bees and wasps they resemble and found evidence that certain hoverflies gain protection from the likeness, though not every result fitted the theory neatly.

In conversation

Questions people ask

What is warning colouration?

It is the use of bright, conspicuous colours, often red, orange, yellow and black, paired with a defence such as toxic chemicals, to warn predators that an animal is not worth attacking. Scientists call it aposematism.

Are brighter ladybirds more toxic?

Among the five British species in a 2015 study, those with more contrast against their background tended to be more toxic. The orange ladybird was the exception: the most toxic, but not the most eye-catching.

How do birds know to avoid them?

Researchers photographed ladybirds with cameras sensitive to ultraviolet light to model how they look to birds, whose colour vision is very different from ours. Wild birds attacked the more conspicuous paper models less often.

Can a hoverfly sting?

No. Hoverflies are flies, described in a UCLan study as colourful but defenceless. Their wasp-like or bee-like look is a form of mimicry.

Is ragwort bad or good?

Both, depending on where it grows. Defra guidance says it is poisonous to horses and livestock, but also that it is a native plant that is very important for wildlife and feeds many insects.

Sources

Each figure on this page comes from the sources below.

  1. Arenas, Walter and Stevens (2015): Signal honesty and predation risk among a closely related group of aposematic species, Scientific Reports
  2. University of Exeter news: Ladybird colours reveal their toxicity (June 2015)
  3. Butterfly Conservation: Cinnabar moth
  4. Defra: Code of practice on how to prevent the spread of ragwort
  5. University of Central Lancashire: An ecological study of Batesian mimicry in the British Syrphidae (Diptera)

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